The development of a reliable EkonavPet Friendly Certifier Systemby the Ekonav Certification Body to its members, can serve as a means of identifying, distinguishing and promoting companies that offer a “differentiated experience” to their customers. This initiative has multiple objectives:
- To recognise and showcase hotels which have invested in a diversified experience in accommodation through the development of a particular design concept and the offer of upgraded services and amenities to clients travelling with their pets;
- To protect consumers from misleadingly named ‘Pet Friendly’ hotels, that is to say from hotels without a clear ‘Pet Friendly’ concept, which don’t fulfil the expectations created;
- To promote the EkonavPet Friendly Certifier hotels in the domestic and international tourist markets.